| Bordeaux Wine Bureau Announces Jury for Today’s Bordeaux 2007 Program |
NEW YORK–(BUSINESS WIRE)–The Bordeaux Wine Bureau has announced the Today’s Bordeaux jurors who will select the 2007 list of 100 top Bordeaux wines available in the United States priced $8-$25 retail. This year’s jury is comprised of Paul Chaconas, Bordeaux category manager for retailer Total Wine & More, Mark Oldman, author of the best-selling Oldman’s Guide to Outsmarting Wine (Penguin Books), and Cat Silirie, Wine Director of Boston’s No. 9 Park restaurant. The Bordeaux Wine Bureau manages the Today’s Bordeaux program on behalf of the Conseil Interprofessionel du Vin de Bordeaux (CIVB).
"The CIVB feels it is important that a local jury selects the wines in each country in which we hold this program," said Pascal Loridon, CIVB marketing director. "Representing three areas of the wine industry, these individuals were selected for their expertise and their understanding of how wine fits into American lives. It is an honor to have these prestigious experts take part in our 2007 program."
The jury will blind-taste Bordeaux wines submitted by Bordeaux producers and negociants, as well as U.S. wine importers. The top scoring 100 wines in the tasting, to be held in New York City this month, will be featured in a trade and press tasting held in Washington DC, New York City, and Boston in May 2007.
The jury comes together with a strong list of credentials and each member represents one of the cities (or regions) where the trade tastings are to be held.
One of the leading wine retailers in the United States, Total Wine & More sells nearly 50,000 cases of Bordeaux each year, a task that is overseen by category manager Paul Chaconas. He has received Les Amis du Vin’s highest accreditation of Grand Scholar of Wine.
Mark Oldman won the Duboeuf “Best Wine Book of the Year” Award for his best-selling Oldman’s Guide to Outsmarting Wine, which was recently published in Japan and in four volumes in France. He headlines major wine shows across the country and contributes a column and chooses the wine picks for the hit-magazine Everyday with Rachael Ray.
As wine director for Boston’s No. 9 Park restaurant, part of James Beard Award-winning Chef Barbara Lynch’s No. 9 Group, Cat Silirie has more than a decade of wine experience and is a well-regarded expert recognized across the country.
About the Bordeaux Wine Bureau
The Bordeaux Wine Bureau is the public relations representative for the CIVB in the United States. Created in 2005, the Bureau is managed by Benson Marketing Group, a wine marketing agency with offices in New York and Napa Valley. The CIVB was founded in 1947 and represents more than 10,000 Bordeaux producers and 400 négociants.
About Today’s Bordeaux
The $8-$25 price range represent 80% of all Bordeaux and offers the quality and value that appeal to American consumers. However, the mystique and high prices of classed growths (only 5% of total production) has led to a perception that Bordeaux is expensive and difficult to appreciate. The Today’s Bordeaux program is designed to communicate the message that Bordeaux is affordable, easy to appreciate and appropriate for all occasions and budgets. Similar programs have been held in Canada, the UK, Germany, France, Korea, Russia and other countries around the world sponsored by the CIVB.
o do well at it," she said. "And it won’t seem like work."
| " | Three Wine Experts to Select 100 Top Bottles Priced $8 to $25 |
